Technical audit and fixes
Crawlability, indexation, site structure, speed, mobile behaviour, schema and internal linking. We fix what blocks search engines from reading and understanding the site.
Be findable for what you actually sell.
Most sites rank for their own company name and little else. We fix the structural reasons search engines cannot tell what you do, then build the content that answers what buyers are actually typing.
Technical foundation
Search intent mapping
Content that answers
Measured in enquiries
THE SITUATION
Ranking for your own name is not visibility.
If someone already knows your company, they will find you. That is not search working — that is a bookmark with extra steps. The visibility that matters is the buyer who has a problem, does not know you exist, and types the problem into Google.
Reaching that person is rarely about publishing more. It is about a site whose structure states plainly what it sells, pages that match how people actually ask, and technical foundations that let search engines read all of it.
SYMPTOMS WE HEAR MOST
You rank on page one for your brand name and nowhere else Traffic looks reasonable but almost none of it enquires Competitors with weaker offers sit above you consistently Nobody can say which pages produce business and which do notHOW THE WORK RUNS
Fix the foundation, then earn the position.
Work runs in a deliberate order. Publishing before the technical base is sound wastes the content; content before intent mapping answers questions nobody asked.
Keyword and intent mapping
Real search demand mapped against your commercial priorities — grouped by what the searcher wants, not by volume alone, and matched to the page that should own each group.
Content structure and briefs
Page architecture, briefs and on-page structure so each piece answers one question completely and links deliberately to the pages that convert.
Measurement and reporting
Reporting against enquiries and qualified traffic, not vanity rankings — with a clear view of which pages are earning and what to do next.
WHAT YOU ACTUALLY GET
Documented work, not a monthly mystery invoice.
- Technical audit with prioritised fix list
- Implemented technical corrections
- Keyword and intent map
- Site structure and internal linking plan
- Content briefs for priority pages
- On-page optimisation for existing pages
- Schema and structured data markup
- Google Search Console and analytics configuration
- Monthly performance reporting
- Quarterly strategy review
THE FULL SURFACE
Everything that moves a ranking.
Search visibility is not one task. These are the disciplines that decide whether you are found — worked in the order that compounds.
- Keyword Research
- Sitemap Optimisation
- Data Harvesting
- Social Networking
- Traffic Monitoring
- On Page Content
- Software Update
- Off Page Content
- Refining and Analysing
- Regroup and Adjust
- Feedback
- Search Ranking
- Strategy and Execution
- Website UI and UX
- Website Optimisation
- Links Binding
WHERE PEOPLE SEARCH
Google is the start, not the whole map.
Different markets search in different places. Regional engines, privacy engines and answer engines all read your site — and all read it through the same technical foundation.
- Bing
- Yahoo
- DuckDuckGo
- Yandex
- Baidu
- Naver
- Brave
- Qwant
- StartPage
- Sogou
- Shenma
- 360 Search
- Swisscows
- Ask.com
- Ecosia
HONEST SCOPE
Is this the right thing to buy?
GOOD FIT WHEN
You sell something people search for, but they find competitors instead The site has real content and real traffic that is not converting You can commit to at least six months — search does not respond fasterWAIT, OR DO SOMETHING ELSE FIRST
The site itself cannot explain what you do — fix positioning and structure first You need enquiries this month — paid search gets there faster while SEO builds Nobody internally can approve or supply content on any regular rhythmFind out what is actually holding your visibility back.
We will look at the site, the search demand and the competition, then tell you plainly whether SEO is the right next spend — or whether something else should come first.