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Google Adwords Agency in Singapore

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https://supercharge.business > Google Adwords

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What is Google Adwords? - Supercharge Interactive

12 Jan 2022 — What is Google Adwords? It is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

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Supercharge Interactive provides Google SEM services

We'll get in touch with you for a consultation to learn more about your current website or existing campaign and the issues you're experiencing, and your long-term goals. After that, we'll narrow down the possible keywords for your campaign. We'll need to check the website while doing this because the campaign will begin there.

People also ask

  • What is SEM?

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    Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs)

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  • What is PPC?

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    Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.

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  • What is Search Campaign / Search Ad?

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    Search campaigns allow you to place ads across Google's vast network of search results. You can show ads to people actively searching online for your products and services.

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  • What is Display Campaign / Display Ad?

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    Display campaigns serve visually engaging ads on the Google Display Network. The Display Network helps you reach people as they browse millions of websites, apps, and Google-owned properties (such as YouTube and Gmail).

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What is SEO?

SEO stands for "search engine optimisation," which is the practice of employing methods to assist a website or piece of content to rank higher on Google. To simplify things, it is the practice of improving online content to appear at the top of search engine results pages when individuals look for certain product keywords.

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SEM vs SEO

The primary distinction is that SEM traffic is generated through paid advertising, whereas SEO organic (unpaid) traffic is tracked and analysed. SEO is the most effective long-term marketing approach. Websites may receive 24/7 free traffic and take complete advantage of search engine optimisation. SEM only works when you pay for it.

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We can assist you with either SEM or SEO, since we see the importance of both in terms of generating a good SEO and successful SEM campaigns boosting website awareness, which improves SEO.

Frequently Asked Questions

How much do you charge for this service?

We are unable to supply you with a ball part figure since there are many variables to consider when determining the budget for advertising and service fees. To talk further, please email or contact us now.

Does SEM help me rank first on the page?

It will depend on the Ad Relevance, Clickthrough Rate, Quality Score and website friendliness. We will also need to see how many competitors are we dealing with on the targeted keyword and the cost per click we are paying.



Ad Relevance: How closely your ad matches the intent behind a user's search.



Clickthrough Rate: is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, your CTR would be 5%.



Quality Score: Clickthrough Rate, Ad Relevance, and Landing page experience.



Landing Page Experience: Website friendliness, mobile-friendly, fast loading, and the content helped visitors.

What else can you provide in addition to this service?

We can set up Google Analytics tracking to record your campaign's clicks and impressions. This allows you to see all of the larger pictures for your move.



We can log fraud clicks, bot clicks, click farm clicks, and rival companies' clicks to safeguard you from bleeding campaign funds. We can't reverse everything that has been done since the beginning of time, but we can prevent it from recurring.

Can Google Ads help me improve my website SEO? As in the Natural Listing.

It's not always essential, but it's an important component of the process. It will benefit your website SEO if your SEM scores highly in Ad Relevance, Clickthrough Rate, Quality Score and Landing Experience. There is still more work to be done on SEO strategy as a long term goal.

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