Google Ads (previously Google AdWords, before July 24, 2018) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.Via https://en.wikipedia.org/wiki/Google_Ads
After understanding the brief/requirement, we will proceed with the research processes (online/offline).
Results can be anything that benefits the product or services you would like to advertise on search or display.
After getting results from research, we will have a better view of the best strategy to execute your campaign.
It can be PPC or PPI or something better.
An advertising campaign is not just an Adhoc service; it requires maintenance with the consistency of the results collected every day, weeks, or months (Big Data), company product/service directions, market demand, competition, and more.
Every month you will get a report from us telling you how the campaign is going, which keywords are effective, and whom you are competing within real-time.
With more reports collected, we can plan the campaign strategy for the coming months.